I need to have a discussion on the following questions for 7 social media platforms and 1 of my choice: Twitter, Facebook / Instagram, LinkedIn, YouTube, TikTok, Snapchat, Reddit, and one of the options in the description that I will provide. I need two short paragraphs for each, please. I will provide the questions that will need to be answered, and please let me know if you have any questions or concerns.
Twitter / X:
1. Share an example of brand storytelling you’ve seen on Twitter/X (include the link/screenshots). Why did you select it? How would you do it differently, or how would you present it to stakeholders to show value?
2. Answer any of the below prompts:
- How do you think X is being used at a macro (not personal) level?
- How do you think storytelling works on X differently than other social platforms?
- How do you think brands can stay relevant across demographics on X?
- Which types of brands do you think should stay on X
3. Any other thoughts, either on your personal or professional experience with Twitter/X!
Facebook / Instagram:
1. Share an example of brand storytelling you’ve seen on Facebook or Instagram (include the link/screenshots). Why did you select it? How would you do it differently, or how would you present it to stakeholders to show value?
2. Choose any of the following three examples and read/watch the linked content, and answer how you think Facebook/Instagram have changed or contributed to our culture.
- Instagram is not immune from misinformation. In fact, the same aesthetics brands use to share brand stories and on Instagram are foundational to how through the platform.
- Instagram has changed for consumers — the penultimate example being , meant for consumers to take photos.
- The use of influencers on Instagram mirror deeply flawed biases in our culture, such as and .
3. Answer any of the below prompts:
- How do you think Facebook and Instagram are being used at a macro (not personal) level?
- How do you think storytelling works on Facebook and Instagram differently than other social platforms?
- How do you think brands can stay relevant across demographics on these platforms?
4. Any other thoughts, either on your personal or professional experience with Facebook or Instagram!
Linkedin:
LinkedIn is a unique platform that hasn’t had any competitors in its “professional” platform. But, how professional is it really? Over the years, it’s become more saturated with entrepreneurs telling long-form stories via short-form media posts, but it’s also a haven for paid social.
Whether you’re a B2B or B2C marketer, this platform can be valuable for understanding various layers of connections and networking. It can be a soapbox and a source for employer branding, but it can also be a place for high-value impressions.
on bridging the generational gap, and consider: how might a story campaign reject some audiences but target others? IKYK… but what if you don’t know? How do you not offend others when targeting your specific audience?
View , and especially note that it’s the most effective channel for generating leads. Explore the that can be created on LinkedIn.
Check out the and consider how this will encourage other platforms to leverage GenAI.
And lastly, watch this video on .
In the Discussions forum, you can share your thoughts on:
- Any of the above!
- How do you think brand storytelling works on LinkedIn differently than other social platforms?
- How do you think brands can stay relevant across demographics on these platforms?
Youtube:
YouTube was one of the earliest pioneered in social media marketing. The platform launched in May 2005. Today, more than 2.7 billion users turn to YouTube for how-to videos, vlogs, discovering new music, watching old TV shows, getting up to date on the news, and more. YouTube launched the careers of some of the most famous (and often controversial) content creators in the world like PewDiePie, Michelle Phan, Dude Perfect, Smosh, Mr. Beast, Liza Koshy, James Charles, Like Nastya, David Dobrik, Ryan’s World (Ryan Kaji), Logan Paul, and Jenna Marbles. Jumpcuts and scrappy video editing became synonymous with YouTube. The ‘YouTube video style’ has evolved a lot. (Optional: – about 30 mins – or read a timeline of its history on Business Insider, .) YouTube (now owned by Google) is a great platform for long-form educational content but is it still a relevant platform for brand storytelling? Why might brands even bother having a presence on YouTube?
You can this article with some real-world examples of brand storytelling on YouTube (“”) – you’ll notice many companies use YouTube to spotlight their corporate culture or mission-oriented initiative.
Regardless of how often you use YouTube, I encourage you to click around on YouTube as a marketing professional. Pay close attention to all of the features skippable ads, comments, sharing, captioning, video suggestions (algorithm), playlists, YouTube Live, etc.
Check out YouTube’s advertising website to explore its different media offerings:
Then, read through the Google BrandLab’s recommendations for storytelling on YouTube: “”
Lastly, YouTube videos have undoubtedly shaped our culture with its own unique style of storytelling. Take a look at this article which identifies 10 trends in the culture of video storytelling on YouTube: “”
OPTIONAL EXAMPLES of advertising on YouTube:
In the Discussions forum, share your thoughts on:
- Any of the above!
- How do you think brand storytelling works on YouTube differently than other social platforms?
- How do you think brands can stay relevant across demographics on YouTube?
TikTok:
TikTok excels in short-form video, and it’s very public — you don’t have to follow anyone to enjoy the platform.
One of the things that makes TikTok so unique is the sound-driven features of the platform. TikTok merged with a lip-syncing app called Musical.ly, in 2018, which helped explain its sudden rise to fame and the role of music/sounds. For an early history of TikTok, (optional). A unique feature of TikTok is its discoverability. Anyone has the potential to go viral on the app thanks to (optional reading via VICE). TikTok is also unique for its very distinct subcultures: there’s frogtok, furrytok, planttok, farmtok, fashiontok, conspiracy theory-tok, and more. These communities are largely determined by the algorithm as TikTok learns user preferences. TikTok has MANY features — filters, video editing features, photo features, a huge sound library, collaborative videos, direct responses to comments, overlaid text (although, early on, users just wrote on a piece of paper), and more. And of course, TikTok is perhaps most famous for almost getting banned in the United States. TikTok’s similar competitors include Dubsmash, Triller, Byte, and, of course, Reels.
Take a look at some examples of TikTok marketing here:
If you have TikTok, click around on the social media platform to get a feel for it. Pay close attention to all of the features.
Then, check out TikTok’s advertising website to explore its different media offerings:
In the Discussions forum, share your thoughts on:
- Any of the above!
- How do you think brand storytelling works on TikTok differently than other social platforms?
- How do you think brands can stay relevant across demographics on TikTok?
Snapchat:
Snapchat is very private, and the app’s value lies in connecting with close friends. And, it paved the way for short-form videos like IG Reels and TikTok. Snapchat was founded in 2011 by students at Stanford. It was called “Picaboo” at the time (hence: the ghost!). The app’s unique selling proposition, relative to other platforms, was its disappearing content. Ephemeral photos and videos that could be temporarily sent and shared were appealing to a younger audience, who wanted to live their lives without the risk of social media coming back to haunt them. Features like ” (optional reading) and (optional reading) like puppy ears and flower crowns kept users coming back. In 2015, Snapchat’s ‘Discover’ section was launched, making a space for companies like National Geographic, Comedy Central, and CNN to share content. Branded filters became widely popular among companies, particularly given Snapchat’s expertise in geolocation — so at festivals like Lollapalooza, brands could pay for a custom filter exclusive to use in the downtown Chicago area. Snapchat’s growth has slowed in recent years, largely because companies like Instagram, Facebook, and now Twitter have all launched disappearing content (e.g., stories), but the company is banking on its cutting-edge AR technology and repositioning itself as a camera company to keep it sustainable.
Take a look at some examples of how brands have used Snapchat to tell their stories:
If you have Snapchat, click around on the social media platform to get a feel for it. Pay close attention to all of the features.
Then, check out Snapchat’s advertising website to explore its different media offerings:
In the Discussions forum, share your thoughts on:
- Any of the below!
- How do you think brand storytelling works on Snapchat differently than other social platforms?
- How do you think brands can stay relevant across demographics on Snapchat?
Reddit:
When we think of social media, perhaps Reddit is not the first platform to come to mind. But it is an important site for building community. In 2022, Reddit had over 50 million daily active users and over 430 million monthly active users.
The Reddit tagline is “Dive into anything” and that’s exactly what consumers can do. You might know Reddit from their or from stock market news like the or from Serena Williams’ husband who happens to be the co-founder (pop culture new nugget for you!).
Reddit is organized around “subreddits” — which are essentially message forums. Posts can be upvoted and downvoted. People can comment and reply. Reddit-founder-slash-Serena-Williams’-husband put together a great explainer on Reddit culture is unique and what some of the key features are. We will start there with this week’s deep dive.
To learn more about Reddit:
1) Click through (you do not need to read every page, just get a feel for the basics) — then visit to click around yourself.
2) Read about marketing and advertising on Reddit:
3) Learn more about some best practices, strategies and success stories:
In the Discussions forum, share your thoughts on:
- Any of the below!
- How do you think brand storytelling works on Reddit differently than other social platforms?
- How do you think brands can stay relevant across demographics on Reddit?
Requirements:
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