Instructions
The three parts of the overall marketing plan that will be completed this week are Marketing Strategies, Timeline for Completion, and Measuring Results. Please thoroughly address the following components and support them with sources you locate during your research for the assignment.
- What are some of the specific strategies you will use to promote the team? Please list and explain a minimum of five (5) marketing strategies based on what you’ve learned about the Lynchburg area. While contemplating marketing options, please be sure to consider how each strategy could be measured for success. In other words, there must be a minimum of one measurement tool for each marketing strategy. For example, since most marketing plans have expanded past the use of a simple website presence, lets use an organization’s website as an example. If creating a new website was your marketing strategy, it could be measured in several ways. This includes total number of hits, the number of times keys words show up in web searches, etc. Since the use of websites was used as an example here, it may not be one of the five marketing strategies incorporated into your assignment.
- Please provide a proposed timeline, in a list format, for the implementation of your recommendations. What are the sequence of things that must happen with proposed dates?
- How will the results of implementing the marketing plan and strategies be measured for success? Please provide a measurement tool for each of the five marketing strategies you proposed.
Please create a PowerPoint presentation covering the areas listed above for the new team owners. Please be sure to review the “PowerPoint Presentation Do’s and Don’ts” document that’s attached.
Remember, the PowerPoint must be in bullet format and also include a separate word or PDF file with notes on each slide explaining the bullet points, so that if you were unable to make the presentation, someone else could make the presentation for you by reviewing what you’ve written in the Word or PDF file. Be sure to carefully proof your work. You may, but do not need to include slides from previous assignments in this section of your marketing plan.
Please include a title slide that includes your name and the assignment topic, as well as a reference slide at the end of your PowerPoint presentation which includes a minimum of three (3) scholarly sources. However, since your goal is to have a minimum of ten (10) overall sources for your final marketing plan, sources utilized for this week should be different than those in previous assignments. Don’t forget that every source should be correctly cited throughout your presentation on the appropriate slide.
Length of this section of your marketing plan: This assignment should be approximately 10-12 PowerPoint Slides (not including title page and references).
Length of this section of your marketing plan: This assignment should be approximately 10-12 PowerPoint Slides (not including title page and references).
Requirements: 15 slides
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