write a summery and answers 3 question in short answers

Write a summary of the case and how it applies to Healthcare Marketing?


Answer these questions in addition to the summary:

Read the case in the content section and answer the following questions:

  1. From a planning perspective, how was this heart center planned? If the donor gets his wish, what are the related issues for the hospital?
  2. What would be a good outcome and what would be a bad outcome?
  3. Is this a wise move competitively? Why or why not?
  4. How could the hospital convince the donor to give to a project that is part of the strategic plan, instead of a heart center?

Requirements: 1 page

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