Students must submit their hypothesis and framework, complete with an introduction and literature review, by the end of Week 4.
- A literature review should include 5-10 pages of seminal and contemporary research on the existing state of affairs. Depending on the nature and scope of a particular project, the following items may or may not be applicable:
- Organizational or societal background
- History, inflection points, structure, etc.
- Common obstacles
- Market saturation or competition
- Relevant demographic data
- Recent research
- The problem you are solving for a particular market segment
- A hypothesis will synthesize existing research and propose a solution, strategy, or business plan to address the organizational or societal growth opportunity
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