Week#4 Journal #3

Objective

• Analyze the public relations challenges associated with name, logo, and mascot changes in sports organizations.
• Evaluate the impact of rebranding on consumer behavior and spending.
• Assess the financial implications of rebranding for sport franchises and educational institutions.

Instructions

Identify Public Relations Issues:

• Consider Key Challenges: Reflect on the most pressing public relations (PR) issues that professional sports franchises and colleges/universities face when changing their name, logo, and mascot. These may include fan backlash, cultural sensitivity, and maintaining brand loyalty.
• Impact on Marketing Strategies: Analyze how these PR issues might influence the organization’s overall marketing strategies. Consider the need for new marketing campaigns, public outreach, and efforts to retain the existing fan base.

Impact on Consumer Spending:

• Financial Implications: Discuss the potential impact of a name, logo, and mascot change on consumer spending, particularly in relation to licensed products like hats, t-shirts, and other merchandise. Consider the financial costs and benefits associated with rebranding, such as the expense of creating new merchandise and the opportunity to attract new consumers.
• Post-Rebranding Success: Provide examples of sports organizations or educational institutions that have undergone rebranding. Evaluate how these organizations have fared post-rebranding in terms of consumer spending, fan support, and overall brand success.

Support with Evidence:

• Use of Sources: Support your analysis with concrete examples and credible sources. Use at least three credible sources beyond course readings to inform your response, ensuring that they provide valuable insights into the PR and financial aspects of rebranding.
• Personal Experience and Observations: Where applicable, incorporate your personal experience or observations to enrich your analysis and provide a unique perspective.

Journal Entry Requirements:

• Length and Clarity: Write a concise 3- to 4-paragraph journal entry that addresses the questions posed. Ensure your writing is clear, focused, and well-organized.
• APA Formatting: Adhere to APA formatting guidelines for all in-text citations and references. Avoid direct quotes; instead, paraphrase and integrate information into your journal entry.

Grading Criteria:

• Your journal entry will be evaluated on the depth of analysis, use of credible sources, adherence to APA formatting, and the ability to connect theoretical concepts with real-world examples. Clarity and organization of your writing will also be important factors in the assessment.