Public relations

Assignment Overview Public relations is often misunderstood, oversimplified, or confused with marketing or advertising. You will examine how public relations is defined by scholars, professional organizations, and practitioners; and articulate your own informed definition of public relations. As a first writing assignment, you will analyze existing definitions, evaluate their strengths and limitations, and synthesize them into a clear, original definition that reflects the strategic role of public relations in todays media environment. This assignment Assignment Instructions Your essay should address the following components: Review Existing Definitions (approx. 200-300 words) Identify and explain three definitions of public relations from credible sources (e.g., PRSA, textbook, peer-reviewed articles, or respected industry professionals). Briefly describe the context or perspective behind each definition (academic, professional, practitioner-focused, etc.). Critical Analysis (approx. 200300 words) Compare the definitions you selected. Discuss what each definition emphasizes (e.g., relationships, strategy, ethics, communication, management, persuasion). Identify gaps or limitations. What do these definitions leave out or oversimplify? Your Definition of Public Relations (approx. 100-200 words) Present your own original definition of public relations. Explain why you chose to define PR this way. Sources Use at least three credible sources, including the textbook All sources must be cited in-text and included in a reference list in APA7 format