Available market based on secondary data

Secondary data helps determine the target market or markets that may be in need of a product or service. Once that is determined, it is time to consider how the product or service should be set up to support the market. In this assignment, consider a product that should be developed, and explain the market in which that product should be focused. Complete the following for this assignment: Describe a possible new consumer product to be provided to a specific market by either a real or a fictitious company. Select a country in which to market your product. Describe the demographics (including age, gender, income, and so on) of the primary target market you would consider the best fit for your new product. Identify a source of secondary data, and determine approximately how many such consumers there are within the specific geographical areain other words, within the country you selected to market the product. Once complete, submit your assignment to your instructor. Refer to the Available Market Based on Secondary Data rubric to ensure you have met the requirements of the assignment, prior to submitting. Include a title page. The length of this paper should be determined by the content. As stated previously for all assignments, your paper should generally follow APA guidelines in structure, format, citations, and references. In addition, the paper should be in Word or RTF format. Refer to Academic Success Center Links to an external site. and Evidence and APA Links to an external site. resources as needed. Competencies Measured By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and rubric criteria: Competency 1: Evaluate marketing research. Describes a consumer product for market analysis. Identifies a source of secondary data. Competency 2: Analyze a potential market, based on data. Describes the demographics of a target market for the new product and determines approximate number of consumers within a geographical area. Week 3 Assignment: Available Market Based on Secondary Data Week 3 Assignment: Available Market Based on Secondary Data Criteria Ratings Pts Describes a consumer product for market analysis. 16.5 to >14.03 pts DISTINGUISHED Describes a consumer product for market analysis, and explains the objective of conducting associated marketing research. 14.03 to >11.55 pts PROFICIENT Describes a consumer product for market analysis. 11.55 to >0 pts BASIC Identifies a product that may be used for analysis. 0 pts NON_PERFORMANCE Does not identify a consumer product for market analysis. / 16.5 pts Describes the demographics of a target market for the new product and determines approximate number of consumers within a geographical area. 16.5 to >14.03 pts DISTINGUISHED Describes the demographics of a target market for the new product and determines approximate number of consumers within a geographical area, and describes the possible viability of the product in that target market. 14.03 to >11.55 pts PROFICIENT Describes the demographics of a target market for the new product and determines approximate number of consumers within a geographical area. 11.55 to >0 pts BASIC Identifies either the demographics of a target market for the new product or determines approximate number of consumers within a geographical area. 0 pts NON_PERFORMANCE Does not describe the demographics of a target market for the new product nor determine approximate number of consumers within a geographical area. / 16.5 pts Identifies a source of secondary data. 17 to >14.45 pts DISTINGUISHED Identifies a source of secondary data and explains the likely validity and applicability of that data for this product. 14.45 to >11.9 pts PROFICIENT Identifies a source of secondary data. 11.9 to >0 pts BASIC Identifies a potential source of secondary data, but does not identify a specific source. 0 pts NON_PERFORMANCE Does not identify a source of secondary data. / 17 pts Total Points: 0 Choose a submission type I agree to the tool’s End-User License Agreement This assignment submission is my own, original work * Previous Week 3 Plan: Optional: Planning for Market Research Next Week 3 Discussion: Continue Your Discussion