Purpose of the Assessment
The purpose of this assignment is for you to apply the theoretical knowledge you have
mastered in this competency to work analyzing a real-world business case study. You will be
combining the five forces model, business-level strategy and corporate strategy to present a
comprehensive strategic analysis of a major firm
Submission Artifacts:
A 2,000 to 3,000 word paper written from the point of view of a professional business
analyst providing strategic guidance to a major firm
A Works Cited in APA 7 format containing the woks cited in your paper.
Submission 1: 2,000 to 3,000 word paper
For this essay, select a major firm that has operations in an industry youre interested in.
Using research from academic business journal articles, reputable news outlets, think
tanks, and other high-quality research sources, combined with the content from this
course, you will develop a strategic analysis and suggest next steps for that firm.
Your essay should have the following sections:
Introduction
Provide a clear introduction to the firm and the challenges they face
Background
Brief and relevant historical background and context for the industry in which
the firm operates and the firms history
Recent challenges and opportunities the firm has faced
An evaluation of the firms current situation
Five Forces Analysis of Industry
Using the five forces model as a guide, analyze the industry in which
the firm is focused. If the firm is focused in multiple industries,
choose an industry important to the firm and of interest to you.
Address all five forces in your analysis, and provide advice to the firm based on
your findings.
Does the five forces model leave anything out? If so, address it here as a limit
of or proposed addition to the model.
Business Strategy
Provide detailed analysis of the firms current business-level strategy and
evaluate that strategy in light of your five forces analysis of the industry
Given industry trends, do you feel they should continue this strategy? What
actions should the firm take?
Corporate Strategy
Provide details of the firms current and recent historical corporate strategy,
and evaluate that strategy in light of your knowledge of corporate strategy
and your analysis of the relevant industry(ies)
What is the next corporate-level strategic move this firm should take?
Conclusion
Provide a clear summary of your advice and address any immediate next
steps or additional risks/opportunities your research suggests.
Submission 2: Works Cited
Using APA 7, include a list of works cited in this paper.
File Logistics:
Submit your final paper, and works cited as a single document (word, google
doc or pdf) following APA 7 style.
Citations must follow APA 7; all sources must be properly cited.
The essay must be 2,000 to 3,000 words in length. The list of works cited does
not count towards the total words.
Submit your Work
Your completed final assessment documents should be submitted through the Final
Assessment link of your competency.
Please note, that you can upload multiple files to the Final Assignment link.
Make sure the files are converted to a doc, docx, ppt, pptx file. (you can share
Google Doc and MS OneDrive documents from the Choose Existing Activities
button)
To upload a file, click Upload File and choose the file(s) from your desktop:
More tutorial resources can be found at the UMPI Student eLearning Hub
Requirements: what is requested
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