Decide which of the two proposed clients you will use for your Course Project.
Client 1 – New Pediatric Dentist OR Client 2 – Family Owned Body Shop
Conduct initial research of three (3) local competitor businesses that offer the same or similar service as your client. You may use the Internet, your knowledge of local businesses, and WGTC Library as resources to conduct your research. Local business is defined as a business with a physical presence within Carroll, Coweta, Cobb, Douglas, Fulton, Haralson, Heard, Meriwether, Paulding or Troup counties of the State of Georgia.
For each of the three (3) competitor businesses gather the following information:
Name and address of business
How does this business advertise? Does it have a website? Do they use digital media (social media platforms, websites, etc.) or traditional media (radio, billboard, television, print, etc.)? Coupons or other promotions?
What stands out to you about their advertising?
Checkpoint #1 – Submit a Microsoft Word document with your client selection. Include the above information on the three competitor businesses in your Word document.
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