Topic: Discuss what types of messages and methods have led you to give of your time, talent, testimony, and treasure in the past. Include in your post which methods are not successful and lead to a quick change with the remote or direct entrance into the circular file. Explore these ideas with your classmates to determine if demographics, type of charity, or type of message make any difference. Week 3: Read: Esau, J. (2005). Chapter 3 [1 hour.] * View: Phases of Marketing [6:26 mins.] * View: Four P’s of Marketing [7:03 mins.] * View: Nonprofit Organizations: STP, by Dr. David Dyson, [3:14 mins.] * View: Nonprofit Organizations: Elevator Message, by Dr. David Dyson, [1:25 mins.] * View: Nonprofit Organizations: Service Marketing (audio only), by Dr. David Dyson [5:20 mins.] * Read: French, T., LaBerge, L., & Magill, P. (2011). Were all marketers now. McKinsey Quarterly. You may need to sign up for a free account with McKinsey to access this article but it is free and they have wonderful information for Life-Long Learning [15 mins.] * Read: This online tool should help you create a plan. It is free. [ 2 hours.] * Read: Social Media Marketing [15 minutes]
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