Business plan for German football club SSV Ulm 1846

In general, business planning, like any process, must have a goal. The success of any business project depends on 3 key factors: 1. Awareness of the current state of the entity/company (point “A”) the so-called initial state 2. A clear idea of the set goal, or what the entity/company should achieve (point “B”) this is the so-called vision of the future state 3. A clear understanding of the sequence of set activities (steps) and the necessary instruments (or resources) to move from point “A” to point “B”. The main purpose of a business plan is to prove the viability of the conceived project and the efficient use of resources (financial, material, intellectual (knowledge, patents, brand or other form of intellectual property), human, IT, technological, information, etc.) and instruments (methods, analyses, procedures, etc.) that are at your disposal. The instructions consist of: Instructions for writing a business plan (this document) Excel spreadsheet for calculation (attached) Each chapter of the business plan should contain: a detailed explanation by chapter a definition of key terms in the chapter link the chapter to the sheet to the Excel spreadsheet The business plan is based on several principles: readability and comprehensibility, is oriented towards the market, technology, work technology and capacities contains an assessment of the impact of the market and competition, contains a coherent marketing plan that includes the 4Ps – product, price, promotion and distribution, analysis of market opportunities, market segmentation according to selected criteria and an assessment of the profit potential of the selected market segment finally, the business plan has – a convincing, sustainable and realistic development vision. Business plan and excel in English the plan should be about German football club SSV Ulm 1846, the excel is in Croatian But should be in english