Branding Strategy

Context

As part of your upcoming assignment in Week 7, you will develop a branding strategy that includes designing a logo for your hypothetical company. A logo should grab a customer’s attention and distinguish a company from its competitors. In fact, a logo is often the foundation of a brand’s identity.

Read the

post provided by your professor to help you get started.

Post a Response

Please respond to the following:

For this discussion, view :

1. Choose one of the brands from the list and tell us about the first element of that brands logo that caught your eye.
2. As you analyze this logo, describe all the visual elements of the logo you selected such as the color or symbols/pictures.
3. How do these visual elements create the personality of this brand.
4. How can you use one visual element of this logo as inspiration in developing your own logo for your hypothetical business?

Response Instructions

• Respond to the discussion with at least four good sentences per discussion question. Make sure you address all points of each bullet, (this includes text, audio, and video responses.)
• Respond in audio and video using complete and coherent statements.
• Remember to post early, so you have an opportunity to engage with peers and faculty to share ideas and create meaningful dialogue.
• Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
• Include academic sources that are credible, relevant, and appropriate at the end of the post. Cite each source listed in the body of the post. For help with research, writing, and citation, access the or review. For citing social media resources refer to
• This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the for all support. Check with your professor for any additional instructions.
• Video: How to View the
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Respond to a Peer

Be sure to respond to at least one of your classmates posts.

1. Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.