econ1611111

Investigate the “Fyre Festival” of 2017 paying close attention to the use of “influencers” and social marketing in promoting this notorious music festival. There are endless articles and videos available on the Internet and both Hulu (Fyre Fraud) as well as Netflix (Fyre: The Greatest Party that Never Happened) have documentaries on this infamous music festival. Watch one or both over the weekend!

After your research, please answer the following three questions below and upload your answers before the due date of this assignment.

  1. What went wrong with the Fyre Festival? Be specific.
  2. Who was responsible for the Fyre Festival debacle (name names and take a stand)? And why?
  3. What were the big learnings from this failed festival? What specifically changed in terms of rules around social marketing and influencers as a direct result of this infamous music festival?

For grading guidance, we are looking for a couple sentence answer for #1, several sentences for #2 and a longer paragraph for #3.

*This is an individual assignment and the use of any AI is strictly prohibited.

Requirements: 600

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