INDIVIDUAL ASSIGNMENT (SYNTHESIZE)
This assignment is an individual assignment, and you are required to SYNTHESIZE two designated academic studies. This synthesize assignment will provide you with a solid understanding of the marketing mix element under discussion. To synthesize, you are required to read and understand the two studies, then write three pages on what you regard as their most important points. We will also discuss these studies in class.
In Week 2 and Week 4, you are required to submit your synthesize assignment on Canvas by 5.00 PM. No late assignments will be accepted, and no excuses, please.
The student is responsible for preparing a written response of 3 typewritten pages. All written work must use Times New Roman, font size 12, and a minimum of 1-inch margins.
Please:
- Do not violate the page limit. The text must be 1.5-spaced.
- The students name should be written exactly as it appears on his/her student ID.
- Ensure pages are numbered in the correct sequential order.
- Do not use bullet points. Use complete thoughts and sentences.
- Keep a backup copy of all work and print draft copies ready at least one week before any work is due.
- Be reminded that no handwritten work will be accepted
Requirements:
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