Instructions
Over the past 4 weeks, you have examined many forms of communication. You are, once again, going to focus this information on a specific area…marketing. Please read all the articles in this week’s content section to give you a good idea of what you need to do to come up with a good marketing campaign. Create a fictional company and present a marketing campaign to brand that company. Make sure that you give some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your marketing plan will be effective. You do not need to create an all-inclusive campaign; you just need to be able to clearly express your ideas to your client. These ideas should include how you intend to reach their target audience andshould be supported by researchto show your client that you have investigated their company as well as the market that they intend to sell. Please attach your paper as a Word document to this assignment.
Submission Requirements
Paper must include:
- Cover page
- 34 pages content
- Reference page
Additional sources: Wikipedia is not an acceptable source for this paper, please choose scholarly references including journals, textbooks, etc. Visit the Trefry Library at APUS for research assistance and scholarly works.
Be sure to review the following prior to submitting your assignment:
- Assignment Rubric
- If you do not see the rubric in the blue horizontal navigation bar, select Course Tools, then Assignments. Select the appropriate assignment, and the rubric will be located near the bottom of the page.
Requirements: 3-4 pages
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