Table of Contents
1. Executive Summary
1.1 Objectives
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1.2 Mission
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1.3 Key to Success
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1.4 Product or Service
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1.5 The Market
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1.6 Competition
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1.7 Risks/Opportunities
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1.8 Management Team
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1.9 Capital Requirements
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1.10 Financial Snapshot
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2 Company Description
2.1 Company Ownership
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2.2 Company Locations and Facilities
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2.3 Surrounding Infrastructure
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3 Product or Service
3.1 Product or Service Description (what the business does)
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4 Market Analysis
4.1 Market Segmentation
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4.2 Market Needs and Trends
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4.3 Market Growth
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4.4 Industry Analysis and Participants (Porters 5 Forces)
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5 Competitor Analysis
5.1 Main Competitors
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5.2 Weaknesses and Strengths
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6 Strategy and Implementation
6.1 Competitive Edge
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6.2 Positioning Statement
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6.3 Marketing strategy
6.3.1 Pricing Strategy
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6.3.2 Promotion Strategy
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6.3.3 Sales Strategy
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6.3.4 Sales Forecast
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7 Design and Development Plan
7.1 Product and Service
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7.2 Organisation
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7.3 Market
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8 Management and Organisational Structure
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9 Risk Analysis
9.1 Strategic Risk
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9.2 Operational Risk
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9.3 Financial Risk
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9.4 Compliance Risk
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10 Financial Components
10.1 Startup Costs
10.1.1 Start-up Expenses
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Start-up Expenses |
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Fixed Costs |
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Legal and Permits |
0 |
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Stationery and Supplies |
0 |
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Insurance |
0 |
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Rent |
0 |
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Office Equipment |
0 |
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Website Development |
0 |
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Print Advertisements |
0 |
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Brochures |
0 |
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Total Fixed Costs |
0 |
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Average Monthly Costs |
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Rent |
0 |
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Utilities |
0 |
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Salaries / Wages |
0 |
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Total Average Monthly Costs |
0 |
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x Number of Months: |
0 |
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Total Monthly Costs |
0 |
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Total Startup Expenses |
0 |
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10.1.2 Start-up Assets
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Start-up Assets |
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Owner Funding |
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Owner 1 Cash |
0 |
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Owner 2 Cash |
0 |
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Other |
0 |
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Total Owner Funding |
0 |
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Loans |
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Bank Loan 1 |
0 |
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Bank Loan 2 |
0 |
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Other |
0 |
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Total Loans |
0 |
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Other |
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Grant 1 |
0 |
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Grant 2 |
0 |
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Other |
0 |
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Total Other Funding |
0 |
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Total Start-up Assets |
0 |
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10.2 Income Statement
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Income Statement |
Year 1 |
Year 2 |
Year 3 |
Year 4 |
Year 5 |
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Sales |
0 |
0 |
0 |
0 |
0 |
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Variable Costs: |
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Direct Labor |
0 |
0 |
0 |
0 |
0 |
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Direct Material |
0 |
0 |
0 |
0 |
0 |
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Inventory Carry |
0 |
0 |
0 |
0 |
0 |
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Total Variable |
0 |
0 |
0 |
0 |
0 |
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Contribution Margin [$] |
0 |
0 |
0 |
0 |
0 |
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Contribution Margin [%] |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
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Period Costs: |
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Depreciation |
0 |
0 |
0 |
0 |
0 |
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Promotion |
0 |
0 |
0 |
0 |
0 |
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Sales |
0 |
0 |
0 |
0 |
0 |
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Admin |
0 |
0 |
0 |
0 |
0 |
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Total Period |
0 |
0 |
0 |
0 |
0 |
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Net Margin [$] |
0 |
0 |
0 |
0 |
0 |
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Net Margin [%] |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
11 Action Plan
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Appendix A: References
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[Your Business Venture]
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