Branding Analysis

A nonprofit organization may use a variety of methods to differentiate its products and services. This is commonly referred to as branding and the process is essential to the successful marketing of a nonprofit organization. Without a positive image, the organization will face difficulties in selling their story to potential donors.

In your assignment, you will create and record a 6- to 15-minute narrated PowerPoint presentation in which you analyze the branding strategies that a nonprofit uses. You can use an organization with which you are personally familiar, or you can use a popular organization such as the American Red Cross, United Way, or The Salvation Army.

Prior to beginning work on this assignment,

• Read Chapter 10 of the textbook.
• Read
• .
• Watch
• .
• Select which video recording tool you will use (or choose your own):
• For help with this tool, review the
• .
• For help with this tool, review the
• .

In your PowerPoint presentation and video recording,

• Analyze the logo of the organization as a branding strategy.
• Analyze the existence of a tag line as a branding strategy.
• Analyze the use of the mission statement as a branding strategy.
• Analyze the values of the organization as a branding strategy.
• Discuss how well the organization has branded its products and services to attract donors to the organization.
• Identify recommendations to change the branding and how a change will help differentiate and promote the nonprofits products and services.

Important Aspects of Your PowerPoint Presentation:

• The presentation must be six to 10 double-spaced slides in length, not including the title slide and reference slide.
• For each content slide, you must also
• .
• Your speaker notes should contain a minimum of 100 words outlining what you will say when you record your presentation.
• You must save your PowerPoint as a PDF with the speaker notes visible. For help with this, review this guide:
• .

Important Aspects of the Narrated Presentation Video:

• The video of your presentation needs to be 6 to 15 minutes long.
• You must provide a link to your video when you submit your presentation.

Submission Instructions:

• Submit a PDF copy of your presentation with the speaker notes visible for grading.
• Provide the link to your video in the comments area of your submission.

Accessibility Statement: If you have a disability that impacts your ability to successfully participate in this or any other course activity, please provide your instructor with your authorized Accommodation Request form from the Office of Student Access and Wellness so that they can discuss and arrange an alternative plan with you.

The Branding Analysis assignment

• Must include a link to your recorded 6- to 12-minute narrated PowerPoint presentation in the comments section of your submission.
• Must be 4 to 6 double-spaced slides in length (not including title and references slides) and formatted according to
• as outlined in the Writing Centers
• resource.
• Must include a separate title slide with the following:
• Title of presentation in bold font
• Space should appear between the title and the rest of the information on the title page.
• Students name
• Name of institution (The University of Arizona Global Campus)
• Course name and number
• Instructors name
• Due date
• Must use at least two credible sources in addition to the course text.
• The
• table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
• To assist you in completing the research required for this assignment, view
• tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
• Must document any information used from sources in APA Style as outlined in the Writing Centers
• guide.
• Must include a separate references slide that is formatted according to APA Style as outlined in the Writing Center. See the
• resource in the Writing Center for specifications.

Carefully review the

for the criteria that will be used to evaluate your assignment.