MGT685: Capstone (Simulation)

Guidelines & Requirements

Overview:

Business Simulation: Students will create a full business plan for a new startup business, including necessary evaluations and decisions about product design, marketing, finance, and other aspects of the business. Students will be required to conduct thorough situation analysis, and industry and environmental analysis. The analysis will include a variety of models, such as SWOT analysis, Porter’s Five Forces, PESTEL, Ansoff Matrix, BCG Matrix, Balance Scorecard, and others, to identify potential strategic solutions. Students will rely on the knowledge gained from all courses taken during their EMBA journey including economics, finance, organizational behavior, strategic management, and more, to make strategic decisions and develop an effective and realistic business plan.

Phase One:

Before we start the project, please provide Business plan for a new startup. This plan must be comprehensive and innovative.

Therefore, please submit a proposal as attached (Phase One Proposal Simulation) to be submitted to my supervisor for his review and approval, once it approved, we will move to Next Two.

Length: 1 to 2 pages

Phase Two:

Creating the Comprehensive and Innovative Business plan see attached to follow the structure (Phase Two Template SIMULATION)

Please note that any progress in the project, I should share it with my supervisor to review it, it might be adjustments/modification.

Length: 56 to 60 pages

The most important is to cover all the requirements please follow the attached for the grading (Rubric Simulation)

Phase three:

Once the project is accepted and finalized by the supervisor, based on it we need to develop a PowerPoints & Presentation speech.

Length:

PowerPoint: to be determine later

Presentation speech: based in the PowerPoint

The most important is to cover all the requirements please follow the attached for the grading (Rubric Simulation)


Requirements: 1 – 1.5 page

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