MGT685: Capstone (Simulation)
Guidelines & Requirements
Overview:
Business Simulation: Students will create a full business plan for a new startup business, including necessary evaluations and decisions about product design, marketing, finance, and other aspects of the business. Students will be required to conduct thorough situation analysis, and industry and environmental analysis. The analysis will include a variety of models, such as SWOT analysis, Porter’s Five Forces, PESTEL, Ansoff Matrix, BCG Matrix, Balance Scorecard, and others, to identify potential strategic solutions. Students will rely on the knowledge gained from all courses taken during their EMBA journey including economics, finance, organizational behavior, strategic management, and more, to make strategic decisions and develop an effective and realistic business plan.
Phase One:
(Phase One Proposal Simulation)
Please submit a Phase One proposal as attached to be reviewed and approved by the supervisor. Once approved, the project will proceed to Phase Two.
Please use the attached Phase One proposal as the final reference and structure.
Length: approximately 1 to 1.5 pages only.
Idea
)))))Smart Clinic Operations Platform(((((
A digital platform designed to support small private clinics in Saudi Arabia by improving their daily operational management. The platform focuses on streamlining clinic operations such as appointment scheduling, administrative coordination, basic reporting, and workflow efficiency through a centralized digital system.
The platform is not intended to replace clinical or medical systems. Instead, it serves as an operations-focused solution that reduces administrative burden, improves efficiency, and supports better day-to-day management for clinics that rely on manual or fragmented processes.
Context and Opportunity
Saudi Arabia is currently undergoing a significant transformation in the healthcare sector driven by Saudi Vision 2030, healthcare privatization initiatives, and increased private sector participation. The expansion of outpatient services and small private clinics across major cities and secondary regions has created a growing demand for efficient and affordable operational management solutions.
Many small clinics face challenges related to administrative inefficiency, limited digital capabilities, and rising operational complexity. This creates a strong opportunity for a locally adapted digital platform that supports clinic operations while aligning with the national healthcare transformation agenda.
The Smart Clinic Operations Platform aims to leverage this transformation by enabling clinics to operate more efficiently, enhance service quality, and meet the evolving standards of the Saudi healthcare environment.
Key Notes
This is NOT a medical, diagnostic, or hospital system.
The focus is on clinic operations and administrative efficiency.
Keep the structure, academic tone, and flow strong (MBA level).
Emphasize Saudi Arabia, healthcare transformation, and Vision 2030.
Phase Two:
Creating the Comprehensive and Innovative Business plan see attached to follow the structure (Phase Two Template SIMULATION)
Please note that any progress in the project, I should share it with my supervisor to review it, it might be adjustments/modification.
Length: 56 to 60 pages
The most important is to cover all the requirements please follow the attached for the grading (Rubric Simulation)
Phase three:
Once the project is accepted and finalized by the supervisor, based on it we need to develop a PowerPoints & Presentation speech.
Length:
PowerPoint: to be determine later
Presentation speech: based in the PowerPoint
The most important is to cover all the requirements please follow the attached for the grading (Rubric Simulation) between 13 to 15 slides
Requirements: one pages
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