Marketing metrics And analysis

AnalyticsTeam Discussion: Marketing Metrics and Analytics Purpose This assignment is intended to assess your ability to: Use marketing metrics to improve offerings and drive growth. Discuss how to measure the impact of an overall marketing strategy. Explain marketing analytics. Overview And now, the ultimate question: How do you know if your marketing plan will “work” as it relates to the desired outcomes of capturing the value of building profitable customer relationships? In other words, how do you know if you have accomplished the objectives you established? The marketing control phase of the marketing planning process is depicted in Figures 2.4, 2.6 and 2.8 of your textbook, as seen below and discussed in the related pages in Chapter 2 of your textbook. Figure 2.4 – Managing Marketing Strategies and the Marketing Mix Transcript provided below image. Image Transcript Download Image Transcript Figure 2.6 – Managing Marketing: Analysis, Planning, Implementation, and Control Transcript provided below image. Image Transcript Download Image Transcript Figure 2.8 – Marketing Return on Investment Transcript provided below image. Image Transcript Download Image Transcript Your additional readings for this module are articles that provide broad insights regarding the importance of strategizing ways to analyze the effectiveness of specific marketing efforts. Action Items Read the following articles: Marketing Analytics: What it is and Why it Matters Links to an external site. 4 Marketing Analytics Tools that are Shaping the Industry Links to an external site. Global Execs: Senior Management Wants More Use of Analytics Links to an external site. 5 Insights Social Data Can Reveal for Your Business Links to an external site. Three Short Marketing Analytics Case Studies to Inspire You to Love Data Links to an external site. A Complete Guide to Marketing Metrics Links to an external site. By the due date indicated, your team should create a discussion post of no more than 350 words, that identifies the way(s) in which the success of key elements of the marketing plan will be measured. Note: In addition to this graded discussion post, these marketing analytics recommendations (and your instructors feedback), should also be integrated into your final Module 6 marketing plan, to reflect your teams recommendations regarding the appropriate metrics for key elements of your plan.