1 open-ended Question every week with a minimum Curiosity Score of 50
1) Questions should be focused on business concepts. It should not be simply a question, but more a statement which brings forward a set of topics with questions not fully answered.
2) It is better if these concepts are related to the current concepts being discussed in class.
3) Comments should be related to the subjects discussed in the questions you are reviewing.
3) Sourcing/Referencing your statements are much appreciated.
SAMPLE COMMENT
TITLE: Why do some athletes make more through endorsements than their actual salary?
A lot of big and well known companies around the world use athlete endorsements. Companies such as Nike, and Coca-Cola spend significant amounts of money to secure athlete endorsements. For example LeBron James earns 37.4 million salary, and $55 million in endorsements.
Some of the ways that athletes can help a brand is that their audience becomes the companies’ audience. For example LeBron James has over 1 million followers on Instagram, which means that his posts generate exposure for the brands he endorses. Celebrity endorsements also boost sales, because people trust and look up to celebrities which make people want to purchase products. Endorsements also help build brand awareness, and may even give the impression that the athlete needs to product, therefor encouraging people to purchase.
Source:
attached is a screenshot of another response example
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