Busm4551 Assessment 1: Innovation Management Video Presentat…

Assessment 1: Innovation Management Video Presentation (Individual) Rationale This task simulates a real-world job scenario while assessing your ability to demonstrate key learning outcomes related to creativity tools and innovation models introduced in Weeks 14. The assessment puts you directly in the shoes of a professional applying for an Innovation Specialist role. Youll get practical experience communicating your knowledge and skills in innovation management within a realistic job scenario. Specifically, you will demonstrate how well you can apply concepts and tools from the first four weeks of the course to real-world innovation projects. This will help you strengthen key professional skills such as clear communication, persuasive presentation, and practical problem-solving. Learning Outcomes Assessed: CLO 1. Explain the relationship between creativity, innovation, and entrepreneurship, and their impact on business growth, sustainability, and value creation. CLO 2. Investigate the factors that inhibit creativity in individuals and teams, as well as innovation within organisations, and recommend strategies to foster entrepreneurial behaviour. CLO 3. Critique strategies and frameworks for innovation management and assess their effectiveness in achieving business goals. Scenario Introduction: You recently applied for an Innovation Specialist role at TITANIX Entertainment, a renowned film production and distribution company known for creative storytelling and groundbreaking projects. You attended an initial interview with their HR department, where they specifically mentioned they are looking for someone to contribute effectively to their new superhero project. Shortly after your interview, you received the following email from their recruitment team: From: recruitment@titanixentertainment.com Subject: Next Step in Recruitment Process Congratulations! We were impressed by your initial application and performance in your first interview. As the next step in our recruitment process, we invite you to submit a short video presentation. We are particularly interested in seeing your ability to support senior managers in enhancing creativity and innovation in the TITANIX Entertainment superhero project. Please use this video presentation as an opportunity to demonstrate your innovative thinking, professional expertise, and your practical approach to fostering creativity and innovation. We look forward to your submission! Warm regards, TITANIX Entertainment Recruitment Team Background about the Superhero Project: During your first-round interview, you noted that the HR specialist at TITANIX Entertainment shared an overview of the companys latest creative initiative, an original superhero project currently in development. She explained that the aim is to create a completely new superhero character, brought to life through compelling storytelling, a distinctive visual style, and strong commercial potential across multiple platforms. Writers are developing early story concepts, designers are working on visual identity and costume design, and animators are exploring how the character will move and appear on screen. Meanwhile, the marketing team is beginning to map out strategies for film, television, merchandise, and digital experiences. She also mentioned that the company is looking for someone to collaborate with and support senior managers in both the creative and operational delivery of this innovative project. They want someone with practical innovation expertise, creative contributions, and the ability to collaborate across teams to help shape this ambitious new franchise. Your Decision:You think the best way to showcase your suitability for this role is to select three specific innovation management concepts, tools, frameworks, methods, or theories from the first four weeks of your Innovation Management course. You decide to prepare a short, persuasive video presentation, believing this will effectively demonstrate how your knowledge and practical expertise can directly contribute to enhancing creativity and innovation in the TITANIX Entertainment superhero project. Task Prepare and submit a persuasive, professional video presentation (68 minutes) that clearly: Demonstrates your practical knowledge and expertise in creativity and innovation management. Explains three specific innovation management concepts, frameworks, tools, methods, or theories from the first four weeks of your Innovation Management course. Uses brief, hypothetical but realistic examples to demonstrate how each tool or framework could support a particular stage of the superhero project. Briefly identifies potential limitations or challenges associated with each chosen approach. Your presentation must feel authentic and professional. Avoid referring to this as a university assignment in your video; speak directly to the company as though this is a real job application. Also, we are not asking you to create a superhero character; rather, we want to see how you would apply your learning to support and advance the project. Guidelines: Professionalism: Address your audience professionally and confidently. Video Quality: Ensure clear audio and visuals. You are encouraged to use effective visual aids (slides, graphics, etc.). Persuasive Communication: Clearly demonstrate how each selected approach practically adds value to the superhero project. Duration: Your video must be between 6 and 8 minutes, with a grace period of up to 20 seconds over the 8-minute limit (i.e., maximum acceptable length is 8 minutes and 20 seconds). Videos exceeding 8 minutes 20 seconds will incur a 2-mark deduction (out of 30 total marks for this assessment). On-Camera Presence: Throughout the presentation, you must be visibly present on camera, in the corner of the screen. This requirement is to enable assessors to connect with you as the presenter. It also adds an element of authenticity and engagement to your submission. Submission: Submit your video via Canvas by copying and pasting your YouTube link into the Text Entry section of the assignment submission page. If you need instruction to create a YouTube link of your video, see: Links to an external site. Name your YouTube video clearly as FirstNameLastName_Assessment1 (e.g., JohnSmith_Assessment1). Do not wait until the last minute to upload. While uploading the video in YouTube, mark it as unlisted so it is not publicly visible to the whole world. After the completion of the course, you can change that setting. Late submissions incur a penalty of 10% per day, automatically generated by Canvas. Penalties will not be overturned. Ensure you track assessment deadlines and allow time for unexpected issuessubmit early. In exceptional circumstances (e.g., medical emergencies), you may request an extension following standard university processes outlined on Canvas. Assessment Feedback: You will receive your feedback and marks within 14 days of the assessment deadline. This feedback will provide you with valuable insights into your performance on the task, highlighting strengths and areas for improvement. It is designed to support your learning and development throughout the course. Please ensure you review your feedback carefully to inform your future work and academic progress. Academic Integrity and Authenticity Requirements (Addendum) To ensure authenticity, professionalism, and academic integrity in Assessment 1: Innovation Management Video Presentation, all students are required to comply with the following guidelines. Please read these conditions carefully and ensure full compliance to avoid penalties or misconduct investigation. If you require clarification, contact your course coordinator well in advance of the due date. 1. On-Camera Visibility (Mandatory) You must be clearly visible on camera for the entire duration of your presentation (68 minutes). Your face must be unobstructed at all timesfilters, masks, avatars, or obscuring effects are not permitted. Lip movements, facial expressions, and eye contact must visibly align with your spoken content to confirm that you are the speaker. 2. Prohibited Practices The following actions are strictly prohibited and may result in academic misconduct penalties: Having another person present or narrate on your behalf. Using AI-generated avatars, deepfake tools, or text-to-speech voiceovers. Replacing your voice with a dub, narrator, or synthetic voice tool. Using off-camera narration or reading lines provided by someone else. 3. Backup Documentation You must ensure the following submission protocols are followed: YouTube Link: Upload your video as an unlisted YouTube video and name it using the format: FirstNameLastName_Assessment1 Original File Retention: Retain a copy of your original video file. The files metadata (e.g., creation date/time) may be used for verification in case of technical or integrity issues. 4. Optional Verification Measures You may be randomly selected for a brief, live Q&A session with course coordinator to: Discuss key ideas from your submission. Confirm understanding of the innovation concepts presented. This helps ensure fairness and maintain academic integrity standards.