1. Read the case study
2. Create your solution in 500 words following the rubric
There is a persistent misconception that operating a food and beverage business is simple and requires neither formal education nor specialized expertise. The belief that anyone can run it remains widespread. In response, I often pose a straightforward question: If it is truly that easy, why do so many restaurants fail? My follow up question is equally direct: Show me.
Throughout my career, I have overseen a wide range of food and beverage operations, and no two have ever been alike. Whether in hotels, hospitals, or other environments, each operation has its own unique structure, challenges, and culture. This reality underscores the importance of thoroughly understanding an operation before attempting to adjust, refine, or improve it.
My objective has always been to enhance every aspect of a food and beverage operationnot solely its financial performance, but its overall effectiveness, quality, and sustainability.
For each case study, I ask that you develop the most comprehensive and well reasoned solution possible. Afterward, you may input both the case study and your proposed solution into any AI platform of your choice and request an evaluation from the perspective of leading consulting firms such as McKinsey & Company, Boston Consulting Group, and Bain & Company.
The “Big Three” (MBB):
McKinsey & Company: Known for deep analysis, broad industry reach, and high-level strategy for Fortune 100 companies.
Boston Consulting Group (BCG): A leader in strategy, offering rigorous analysis and strong client relationships, consistently ranking #2.
Bain & Company: Emphasizes a collaborative, employee-focused culture with high-impact strategy, often considered the most “fratty” of the three.
The purpose is to encourage you to begin thinking in the same analytical and strategic manner as these firms. While many of their employees come from institutions such as Harvard, Yale, or Wharton rather than UCF, this in no way implies that we (both faculty and students) at UCF are any less capable of approaching problems or solving case studies at the same level of rigor and insight.
Requirements: NA | .doc file
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