Chapter 2 Review

-masters level work – must answer all questions – plagiarism under 2% – complete sentences answered in questions – in text citations and references resources: Chapter 2 1. Please define the 5 P’s of marketing. 2. What is the marketing planning process? Please include all parts and define each. 3. What is market segmentation? List and define all components. 4. Discuss two of the marketing models that you resonate with. Why? 5. What is the “Frequency Elevator” model? How does it relate to marketing?

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