Consumer Choice

Competency 2 Assessment Instructions

Upper management at East Chestnut Regional Health System has come to you for another consultation. This time, they are interested in the relationship between their marketing strategies and consumer choice (including the role of consumer bargaining power).

Review .

Prepare a 1,050-word summary in 2 parts.

Part I: Branding Strategy Impact

Analyze the impact of the current ECRHS brand on consumer choice of its products and services. Consider the following:

• What is the current branding strategy of ECRHS?
• How are the organization and its brand(s) perceived in the market?
• Are there any negative impacts of legal cases against the organization within the community or its consumers? How might this affect consumer choice of a health care provider?
• How have ECRH’s acquisitions of other health care facilities impacted the brand image and consumer choice?
• How do ECRHs branding strategies affect consumer choice and bargaining power?

Part II: Competitive Strategies Impact

Analyze the impact current ECRH’s competitors have on the consumer choice of its products and services. Consider the following:

• Who are the 3 largest competitors, and how do their offerings differ from those of ECRHS?
• What share of the market do competitors hold?
• What is the threat of new entrants to the market?
• What is the threat of competitive/substitute products/services to the organization?
• What is the bargaining power of customers in the market?
• How does this bargaining power impact consumer choice in the market and for ECRHS?

Consult at least 3 reputable references to support your assignment (examples: trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).

Cite your sources.

• Make sure to give credit to any sources you use by including both in-text citations and a list of references. You can see how to do this in the APA 7 manual or in the . Here’s a quick example:
• In-text citation example: According to Hubbart (2023), resistance to change is . . .
• Reference example: Hubbart, J. A. (2023). Organizational change: The challenge of change aversion. Administrative Sciences, 13(7), 162. https://doi.org/10.3390/admsci13070162
• You don’t have to follow this citation style perfectly, but it’s important to show which ideas are yours and which come from other places when you’re doing your assignments.

Additional Resources

Download and review the .

Submit your assessment.

Note: To pass a Competency Assessment, you must receive at least a Meets Expectations (ME). You can resubmit your Competency Assessment a maximum of 2 times. You will receive feedback for your Competency Assessment. Use that feedback to make improvements before revising and resubmitting. This is an opportunity to learn and to build mastery.