Customer Service and Customer Experience in Digital Transfor…

Listen to the video on Customer Service vs Customer Experience (Week 5 Reading and Supplemental Materials). Using an organization you have been or still are affiliated with, write a one to two-page executive memo identifying at least three (3) customer or client concerns/issues that may negatively impact the digital transformation. Provide a resolution to address each concern or issue. (Consult AI [such as Perplexity AI, ChatGPT, Google Gemini, Claude AI] to help develop ways to address each concern at your company.) Discuss how artificial intelligence can help manage the customer experience at this company. Include credible sources to support each resolution. Follow APA formatting guidelines: Video link: Talkative. (2019, April 5). Customer Service vs Customer Experience: Key Differences [Video]. YouTube.

Attached Files (PDF/DOCX): week5 reading.pdf

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