Discussion Forum Prompt: Case Study on Creativity and Innovation
Case Scenario:
The City of Willowbrook is facing declining community engagement in its annual Cultural Arts Festival, which used to be one of its most popular events. Attendance has dropped significantly over the past three years, and feedback from residents indicates the event feels outdated and repetitive.
As the new event coordinator, youve been tasked with revitalizing the festival to make it more engaging, relevant, and innovative while staying within a limited budget.
Key Challenges:
- Community members feel the event lacks diversity in activities and exhibits.
- Local businesses and artists have expressed reluctance to sponsor or participate due to low return on investment.
- Your team consists of city employees and volunteers who are enthusiastic but resistant to drastic changes.
Your Task:
1. Use Hollingworth’s (1989) ‘Roles in the Creative Process’ and ‘Organizational Climate’ theories from the chapter to describe what will be your strategies to design an innovative or creative way to revitalize the event for greater engagement in the community.
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