Final paper

With this final paper, you will complete Part 2 of the global marketing plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, include the portions you completed during Week 2 through Week 6 in weekly assignments and discussion forums, and make any adjustments to the work using any recommendations from your instructor.

This assignment will incorporate all the properly cited visuals from your previous papers and discussion forums related to your mentor company and country.

For this final paper, you are encouraged to upload your work to your ePortfolio in addition to Waypoint. You can learn more about Folio, the ePortfolio tool used by the University of Arizona Global Campus, by reviewing the

. When you submit your assignment to Waypoint, you will paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio. Refer to the

resource for more details.

Incorporate your points in your paper under the boldfaced headings listed in your directives here, with the first heading placed at the top of page three.

For assistance with level headings, review the

resource. Review the

resource for tips to help with your assignment.

In your paper,

Executive Summary

• Summarize the rationale of your plan.
• Remember that this is the marketing team’s sales pitch for the company entering the new country.

Environmental Analysis

• Analyze the environmental situation of your mentor company in the global arena.
• Base your analysis on economic, environmental, trade, social and cultural, political, legal, and regulatory factors.

Under a General Strategy

• Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
• Discuss your market entry strategy, including export selling and sourcing activities, if any.
• Explain the environmental/sustainability factors.

Specific Plans and Strategies

• Explain your competitive advantages strategies to compete against five industry forces.
• Formulate the 4Ps:
• product and brands
• Hint: Refer to your Week 4 Product Branding discussion forum.
• price
• place
• promotion with a special focus on digital media and integrated marketing communication (IMC)
• Include the SWOT for your company in a grid with color and include sustainability.
• Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
• Discuss the companys CSR and social responsiveness strategies, particularly in the selected region. Refer to your post in the Corporate Social Responsibility (CSR) discussion forum this week.

The Global Marketing Plan Part 2 final paper

• must be 10 to 13 double-spaced pages in length (not including title and references) and formatted according to
• as outlined in the Writing Centers
• resource.
• must include a separate title page with the following in title case:
• title of paper in bold font
• Space should appear between the title and the rest of the information on the title page.
• students name
• name of institution (The University of Arizona Global Campus)
• course name and number
• instructors name
• due date
• must utilize academic voice.
• Review the
• resource for additional guidance.
• must include an introduction and conclusion paragraph.
• Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
• For assistance in writing
• and
• , refer to the Writing Center resources.
• must use at least 3 scholarly sources in addition to the course text.
• The
• table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
• To assist you in completing the research required for this assignment, refer to the
• video, which shows advanced techniques to find scholarly and credible sources in the University of Arizona Global Campus Library.
• must document any information used from sources in APA Style as outlined in the Writing Centers
• guide.
• must include a separate references page that is formatted according to APA Style as outlined in the Writing Center.
• Refer to the
• resource in the Writing Center for specifications.

| Competencies Learned

This activity will help you practice the following skills:

• creating global marketing plan
• managing ePortfolio
• environmental scanning
• marketing strategy
• export selling and sourcing
• analyzing environmental factors
• analyzing sustainability factors
• analyzing four P’s of marketing
• SWOT analysis

Carefully review the

for the criteria that will be used to evaluate your final paper.