Healthcare Marketing Strategy

Throughout this course you will analyze Case Study: East Chestnut Regional Health System (ECRHS).

For this first assessment, imagine ECRHS upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives.

Review .

Use the to help you complete your analysis.

Create a 1,050-word Financial and Ethical Impact Analysis for ECRHSs current health care marketing strategy for upper management.

Include a summary of each section in your analysis:

• Mission and objectives
• Organizational structure and culture
• Current marketing strategies
• Current financial analysis
• Competitive advantage
• Current value chain
• Current target market
• External environmental factors

Consult at least 3 reputable references to support your assignment (examples: trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).

Cite your sources.

• Make sure to give credit to any sources you use by including both in-text citations and a list of references. You can see how to do this in the APA 7 manual or in the . Here’s a quick example:
• In-text citation example: According to Hubbart (2023), resistance to change is . . .
• Reference example: Hubbart, J. A. (2023). Organizational change: The challenge of change aversion. Administrative Sciences, 13(7), 162. https://doi.org/10.3390/admsci13070162
• You don’t have to follow this citation style perfectly, but it’s important to show which ideas are yours and which come from other places when you’re doing your assignments.

Download and review the .

Submit your assessment.

Note: To pass a Competency Assessment you must receive at least a Meets Expectations (ME). You can resubmit your Competency Assessment a maximum of 2 times. You will receive feedback for your Competency Assessment. Use that feedback to make improvements before revising and resubmitting. This is an opportunity to learn and to build mastery.