Human Cognition and Interface Design

1-Instructions

Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer’s posts (by Sunday). Answer in at least 150 words.

Understanding the process of how consumers set a goal (like buying a product), execute on that (the search/selection process), and evaluate(post sale) is very important as we study cognition and interface design. The chapter talked about purchasing Airline tickets, flowers etc.

1. Explain a recent process of making a purchase with your classmates – what was your goal of the purchase (why?), the process of executing (where’d you search, what sites, what apps, what was good bad), and the end result evaluation (were you happy, did you return, did you need customer service etc.)
2. How could this have been better? What was really good?

Be sure to discuss the theories, studies, opposing theories that explain/support your argument
Include at least 2 references to support your argument

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2-Instructions

Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer’s posts (by Sunday). Answer in at least 150 words.

Do this test in you head and then answer the prompt!!!

1. When designing digital experiences, why is it important to show users and allow them to choose (as we learned in our chapter) vs. having them recognize and recall what to do? Be specific
2. How does Amazon or other big retailers use pictures to convey function
3. Why is it important to make authentication easy?
4. Explain an app that does a good job guiding users toward a specific goal – be specific

Be sure to discuss the theories, studies, opposing theories that explain/support your argument
Include at least 2 references to support your argument

• 3-Instructions

  Answer in at least 250 words. Cite your sources.For the company you are focusing on in the class, explain how you will work to help your users work toward their goal.

  1. What are the key goals of your target customer using your app / website etc.? What are the specific ways they will execute on that, and evaluate if it was a successful experience?
  2. Explain some of the ways you will help them with features of your app/site along the way and simplify the process
  3. What images or videos / content will you use? Why?
  4. How will you test and research if the above approach works well

• 4-Instructions

  Answer in at least 250 words. Cite your sources.For the company you are focused on, answer the following:

  1. What are some of the ways you can help your customer track their progress on your app / site? What are some of the specific things they may do. Be creative – for example, a company that sells fitness equipment can help a customer simplify their search for their new home fitness equipment. But they could also create a portion of their app that allows them to set a workout plan for free, track how successful they are at their goal, and then try to sell them equipment along the way…
  2. What is advertising recall? How could you work to drive recall for your business, and ensure your website/app etc suport this?
  3. Explain the emotional mind and rational mind and why these are important to keep in mind for your business.

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