Lab 2: Strategy + IS Blueprint analysis
Scenario : You are a consultant for a campus coffee shop called Blue Mug Caf. Sales are steady, but students complain about long lines and wrong orders. Competing options include Starbucks, vending machines, and energy drinks.
Your task: Use what we learned to create a strategy + IS plan.
Deliverable (1 page, in class)
- Five Forces analysis
- Value chain + one improvement per step
- Benchmarking targets (3 metrics)
- Choose a competitive strategy
- Run / Grow / Transform plan
- Quick ethics check (extended value chain)
Tips:
- Step 1 Define the industry clearly
- Step 2 Porters Five Forces (simple ratings + reasons)
- Step 3 Value Chain (with IS ideas for each primary activity)
- Step 4 Benchmarking (pick 3 metrics and targets)
- Step 5 Choose a Competitive Strategy
- Step 6 Run / Grow / Transform plan (very beginner friendly)
- Step 7 Extended Value Chain + Ethics Check
- Step 8 Final 1-page plan
Choose one organization (real or imaginary):
- a small online store
- a gym
- a coffee shop
- a nonprofit
Requirements: 500
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