Marketing analysts report

Review from this weeks learning activities for more information on retail and walk-in clinics.

Watch the following six videos as you prepare to complete the assessment:

Select 1 of the following in your community or surrounding area.

• Walk-in clinic, such as an urgent care facility
• Retail clinic in your local grocery store or retail pharmacy
• No-appointment physicians office

Research the market of your chosen facility. Consider the following questions as you complete your research:

• What are the demographics of the consumers who might use the selected facility? This may include data such as:
• Age
• Gender
• Income
• Race
• Marital status
• Education
• Occupation
• Home ownership
• Number of people in the household
• Age of the home
• Where is the selected facility located?
• What marketing strategies could be used to attract consumers to the selected facility?

Consult the following resources for help finding this information:

• The provides data about the people, places, and economy of the United States. Search the website to find the population, average income, and other frequently requested data about a community.
• provides topographical and statistical information about the United States, including population, demographic, and economic data.
• The provides wage and occupation data at national, regional, state, and metropolitan-area levels.

Assessment Deliverable

Write a 700- to 1,050-word market analysis report of the facility you selected. In your report:

• Describe the facility you selected, its location, and the services it offers.
• Analyze the demographics of the consumers who might use the selected facility.
• Analyze the marketing approach used for the facility.
• Consider the targeted audience based on the demographics of the consumers who might use the facility.
• Consider whether marketing techniques can be the same when marketing to different demographics.