Marketing Question

Hi, I need help writing a reflection paper based on a journal article.

Requirements:

  • At least 1 full page, double-spaced, 1-inch margins
  • APA style
  • Start with a short summary of the authors research purpose
  • Describe the main findings
  • Include my personal reaction (what I liked, what surprised me, and critiques)
  • Explain how the insights can be applied in a real sport marketing department (strategy, research, day-to-day decisions)

Article: Lee & Heere (2018) Emotional vs rational vs combination advertising appeals in sport.

Also, I must submit an AI Process Report.

Please write the reflection in a clear and professional academic style.

Requirements:

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