MIBS 6006

By the end of the project, your team will submit a professional client report that summarises your research findings and recommendations.

Translate findings into a coherent market-entry strategy (Play-to-Win / adapted business model canvas).

  • Where to play: target segments, geography, positioning, value proposition, product/service adaptation for local requirements
  • How to win: entry mode, partners, key activities/resources, marketing & sales approach, compliance pathway, capability requirements and management systems

Requirements: 900

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