MRKG HOMEWORK

Pizza Puzzle Case Study

Download and read the Pizza Puzzle case study below. Apply the concepts from the chapter and the Supplemental Resource Lecture materials to this Marketing Ethics Case Study in a 2-3 page essay.

Assignment Question Prompts:

  • Write a brief summary of the case study (1-2 paragraphs)
  • What Are the Relevant Facts?
  • What Are the Ethical Issues?
  • Who Are the Primary Stakeholders? (People who are mainly affected)
  • What Are the Possible Alternatives? (List at least three (3) alternatives).
  • What Are the Ethical implications of each of the Alternatives?
  • What Are the Practical Constraints?
  • Recommend an alternative or combination of alternatives from the ones you listed.
  • Explain how the discussion of the AMA Code of Ethics and the right of free consent has affected their identification and analysis of alternatives.

Make sure to use proper grammar, punctuation, spelling, paragraphs and complete sentences in this case study write up. Upload your completed WORD document before Midnight on Sunday.

Requirements: as it supposed to be

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