Take care to edit your writing.
Citations & References: Be sure to cite and reference the course material since it should act as the basis for your responses.
APA citation is required for any statements of fact.
A references list must be included as a necessary attachment.
Outline: For this assignment, you will answer the following questions.
Present your responses in a question and answer format, with each question as the section header before your response.
Your submission should directly respond to all of the questions, offering an explanation for each response that demonstrates your understanding of the question topics.
1) How do the activities of marketing for value fulfill the marketing concept for the market-oriented organization?
2) What is the difference between a need and a want? How do marketers create wants?
a. Provide several examples.
3) The value of a product offering is determined by the customer and varies accordingly. How does a retailer like Walmart deliver value differently than Banana Republic?
Questions: Questions about this milestone assignment are welcomed.
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