Organizational Communication Plan

Instructions

For this assignment, assume you are employed as a strategic planner with Metropolitan Health. Mission and vision are important to the strategic planning process of a healthcare organization.

For this assignment, consider the following mission and vision statement.

• Mission: Metropolitan Health’s mission is to be the leading provider of the highest quality of healthcare through education, research, and clinical practice.
• Vision: To be the most trusted healthcare provider of choice for patients of the Sunrise region.

You have been asked to review the most recent patient survey data and develop an executive summary that addresses the data and develops a plan for improvement. You interpret the data and find that the data from the previous 12 months of patient satisfaction surveys at Metropolitan Health indicate patients are dissatisfied with their overall patient experience. Areas identified as leading causes for dissatisfaction are related to the following:

• The inability to ask their provider questions.
• Difficulty in making appointments.
• The lack of courtesy and respect from staff.

Note: Eighty-five percent of the patients who completed the survey have been seeking services from Metropolitan Health for over three years. Sixty percent said they are not likely to recommend the facility to their friends and family.

Now that you understand the data stated points, develop your executive summary that presents the following to the executive team:

Operational Issue Analysis

• Analyze operational issues (that is, analyze the data).
• Where do the data for this scenario come from?
• If available, what other data sources would you like to consult for your analysis?
• How can these data be used to analyze operational issues for Metropolitan Health?
• What areas or themes emerge as the main issues from the data?
• How might these issues negatively impact Metropolitan Health if not addressed?

Best Practices

• Recommend current best practices to improve processes and solve operational issues.
• Compare and contrast best practices for improving patient satisfaction.
• Make recommendations on improving communication and reducing knowledge gaps between staff and patients.

Stakeholders

• Describe the key stakeholders and the importance of addressing their needs.
• Describe who the stakeholders are.
• Discuss the implications of not communicating to stakeholders.

Communication Strategies

• Describe effective strategies for communicating the strategic vision of the organization to key stakeholders.
• Justify the need for the communication plan.
• Describe the approaches and tools for a health communication plan that incorporates the mission and vision.
• Describe how the communication plan will be evaluated.

Additionally, make sure you:

• Demonstrate effective communication through writing and proper use of APA style.
• Communicate in a professional and effective manner by writing content clearly and logically, with the correct use of grammar, punctuation, and spelling.

Additional Requirements

Your assignment should also meet the following requirements:

• Structure: Assignment should be formatted as an executive summary. It is suggested that you make use of the
• .
• Length: 23 double-spaced pages (not including the cover and reference pages).
• References: Cite at least three current scholarly or professional resources.
• Format: Use APA style for references and citations. See the
• section of the Writing Center for more information.
• Font: Times New Roman font, 12 point.

To fully understand how this assignment will be graded, be sure to carefully read the Organizational Communication Plan rubric.

Competencies Measured

By successfully completing this assignment , you will demonstrate your proficiency in the following course competencies and rubric criteria:

• Competency 1: Apply theories and best practices in strategic leadership to drive improvements for healthcare systems.
• Describe the key stakeholders and the importance of addressing their needs.
• Competency 2: Apply theories and best practices in human resource and workforce management to solve organizational issues in healthcare systems.
• Analyze operational issues.
• Recommend current best practices to improve processes and solve operational issues.
• Competency 3: Analyze the components of high performance teams to enable the achievement of the departmental strategic vision.
• Describe effective communication strategies that a leader may choose to employ when communicating the strategic vision of the organization to key stakeholders.
• Competency 4: Communicate in a manner that is scholarly, professional, and respectful of the diversity, dignity, and integrity of others and is consistent with healthcare professionals.
• Communicate in a professional and effective manner by writing content clearly and logically, with the correct use of grammar, punctuation, and spelling.
• Apply APA formatting to in-text citations and references.