Part A: Strategic Marketing Plan

Company: Zara

This summative assessment is the start of inputting information into the Strategic Marketing Plan Template. You will complete portions of this template in Weeks 2, 4, and 6, and prepare for sections of it throughout this course.

The first part of developing a strategic marketing plan is analyzing the forces that affect the businesss marketing efforts.

Access the Strategic Marketing Plan Template (Attached) and complete Wk 2 – Part A: Environmental Analysis and SWOT Analysis in it. You will complete the rest of this document later in this course.

Important:

During this week, you will be working on the SWOT analysis. Nowadays, marketing managers add a second T to the analysis, which stands for Trend. For the SWOTT analysis assignment, I want you to add that second T. I will be sending you (as a private message) additional information about the SWOTT analysis (with examples) so that you can use it as a reference.

Note: Please take a moment to thoroughly review the provided rubric and ensure all assignment requirements are fully addressed. This includes not only the specific content criteria but also the necessary adherence to APA style guidelines. It is important that everything is present and accounted for in order to meet the expectations set forth.

Attached Files (PDF/DOCX): Week 2 Assignment Template 2026 Part A.docx, Zara_Strategic_Marketing_Plan_Brief Final 2.docx

Note: Content extraction from these files is restricted, please review them manually.

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