Personal Value Assessment

The purpose of this assignment is to assess personal values and use them to establish a vision and a mission as a foundation to set and achieve significant personal or professional goals.

Similar to the “MEGA Values, Mission, and Vision” assignment, for this assignment you should be thinking about these same items for yourself as well. In the same way that an organization performs with greater intention and cohesiveness when its employees and stakeholders are all working with a communal sense of purpose toward a shared goal, you will be able to better and more successfully shape your future when you have a clear idea of who you are and the value you offer to your customer relative to your competition. Your personal vision provides a tangible target for your goals by reflecting your aspirations for the individual you hope to become. And more concretely, your personal mission defines the areas in the industry where you compete or intend to compete and the customers you intend to serve that will assist you to fulfil your vision.

Together, your vision and mission statements offer a foundational identity, defining who you intend to serve and in what capacity (your mission), and how those elements will help you shape your intended future (your vision).

Based on what you have read in the topic Resources, including the “Mission and Vision Statement Guidance” and other mission and vision statement resources located in the Topic 1 Resources, think through the steps required to develop your personal vision and mission statements that flow from your values and will be attractive to your intended customers. Your goal may be related to your intended professional career path, or you may choose a hobby you are passionate about or another aspect of your life. What is important here is to know that in all cases, the strategic pursuit of a goal requires internal and external analysis, deep understanding of your stakeholders (including your customers) and a thoughtful plan based on robust research, analysis, and projections.

Write a 1,000-1,250-word response that includes the following:

1. Given where and how you intend to compete, what are the key elements required for you to develop a competitive advantage relative to your competitors? You will need to support this through industry and competitor research.
2. Apply the concepts of competitive advantage, articulate your values. Based on your values and the competitive landscape (i.e., external, and internal analysis) state your personal vision and mission in terms that will both target and attract your ideal customer.
3. Research SMART goals. Based on your understanding, list five SMART goals that you will need to pursue and achieve to reach your vision. Note: Each goal should meet the definition of SMART.
4. Once established, how will you measure, monitor, and modify your plan to maximize the probability of success in achieving your outlined goals?

Prepare this assignment using effective business writing style. Refer to the resource “Effective Business Writing,” located in the Class Resources, for specific guidelines and formatting requirements.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.