Week 3

Psych:

1. Read the following:
2. Schwartz & Krantz Chapter 15
3. Create your initial post on Discussion Board 3 in response to the following:
4. Chemical Receptors in the Body

• Watch the following TED Talk by Jennifer Pluznick: .
• One of the objectives of this module is to have students understand the critical importance of chemical receptors for protecting the body from harmful substances. What does this research tell us about the importance of chemical receptors in the body?
• What piece of information surprised you the most in this video? Why?

3.) Complete and submit Application Activity 3 – Vision and Taste. See Activity Application3.docx

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Advertising:

1. Read Chapters 4-5 in the textbook.
2. Create your initial post on Discussion Board 3 in response to the following:
3. Describe at least 3 advantages and 3 disadvantages of direct response marketing communication as described in the text.

3.) Complete and Submit Major Assignment 1: Review the Six Types of Consumer Responses illustrated by the Facets of Impact listed in your book. Surf the web and locate an example of an advertisement (print or TV) that you believe to be truly effective by using all six responses. Checking the ad against the list, describe how it uses each of the six consumer responses to create impact. Provide a link to your ad. Submit the assignment in outline format in 500 words or less. See the Major Assignment 1 example.pdf file noted in this weeks module.